Consumer Insights Transformation: Our work with a packaged goods manufacturer led to a complete overhaul of their product line and packaging based on invaluable consumer insights.
 

Rapid Optimization: Collaborating with a client, we executed a quick optimization strategy encompassing pricing, promotions, marketing mix, and campaign effectiveness. We utilized a blend of existing solutions and tailor-made designs, implementing targeted recommendation models for customer acquisition, revenue generation, and retention, which our dedicated team designed and supported.
 

Campaign Testing Lab: We established a dedicated testing lab for a client seeking to enhance campaign execution and analytical models. This initiative involved thorough testing of marketing strategies, continuous performance monitoring, and peer-group modeling, all aimed at refining results before going live.
 

Global Segmentation Strategy: Our approach successfully united a Internet  business unit of a large company under a coherent global customer segmentation strategy, leading to more effective prioritization and coordination of marketing and product development efforts.
 

Post-Merger Research: Following a merger, we partnered with a medical products company to conduct comprehensive conjoint-based research targeting existing customers and cross-companies buying preferences. The objective was to meet financial targets and enhance market share through data-backed strategies.